Early morning on Rothschild Boulevard .Scooters glide past cafés. Baristas pull espresso shots. Glass towers rise above shady ficus trees.It feels modern, effortless — and very alive. And then comes the surprise. Just 115 years ago , this entire area was nothing but sand dunes. So how did Tel Aviv go from a “startup in the sand” to one of the most innovative cities in the world? The short answer: it never stopped starting. A City That Builds Ideas, Not Just Buildings Tel Avi

When you stand on the golden sands of Tel Aviv today, it’s hard to imagine that this bustling, modern metropolis began with a simple act of vision — and a handful of seashells. The Seashell Lottery: A City Born in the Sand Picture this: over a century ago, this stretch of coastline was nothing but sand dunes. In 1909, a group of 66 Jewish families gathered on these dunes. They had a dream: to build a new Hebrew city, a modern urban center that had never existed on this ancien